Indonesian pediatric health startup PrimaKu says that it has seen a leap in user growth this year, closing an eventful 2023 with around 90% of all pediatricians in the country using its professional platform.
This is in addition to the 1.5 million parents using its flagship PrimaKu app, the company says, which has helped 97% of children on it to improve their growth and avoid malnutrition.
“For our positive impacts, we were fortunate to be recognized during the World Health Assembly in Geneva, Switzerland, this year,” says founder Muhammad Aditriya (Didit) Indraputra.
Founded in 2018, PrimaKu aims to redefine how parents nurture Indonesia’s next generation in a market that is home to over 75 million children, and sees some 5 million babies being born annually.
It has developed technologies that serve what it calls the tri-fecta of parenting ecosystem, which comprises parents, pediatricians and healthcare facilities (clinics).
Its PrimaKu app helps parents to track and monitor their kids’ health, growth and development; the PrimaPro app enables pediatricians manage their daily practice and grow their capability; while its PrimaMedika platform helps clinics manage their operations and improve their efficiency.
The company, which raised a pre-Series A round of financing led by Northstar Group in October, has spent the year doubling down on its efforts to distribute vaccines that can help create antibodies to protect children from communicable diseases.
As of today, the company has been able to cover 33 provinces across Indonesia and distributed thousands of vaccines this year.
From a business model perspective, Didit says the multiple touchpoints PrimaKu has created for its three key stakeholders (parents, pediatricians and healthcare facilities/clinics) is bound to bring about opportunities for partnerships and commercialization with B2B partners – something the company may tap into going forward.
However, its main focus, he adds, remains serving its stakeholders and ultimately contributing positively to the wellbeing and lives of children in Southeast Asia’s largest market.
“We plan to continue strengthening the infrastructure of our tri-fecta of parenting and deliver more positive impact for Indonesian children,” Didit says.